THE NEW BRAND
Monday, November 14, 2011
“I have decided to take the Palm Springs concept to it's ultimate level and brand everything non formal Spencer Hart Palm Springs including a perfume, for which we partnered with Floris the oldest British perfume company who had worked with the creator of James Bond, Ian Fleming. We’ve also developed collaborations with British Heritage brands Edward Green and Swaine Adeney & Brig. We have developed a full chino concept and polo shirt concept all in black, underwear & over-shirts. I created a story about there having been a collaboration between the Rat Pack and Savile Row tailors. For the future we are looking to launch this concept in LA and Palm Springs”